Apivita Beevine Elixir Wrinkle & Firmness Lift Cream Rich is a velvety day cream that wraps skin with ultimate comfort and softness to provide rejuvenated, firmer-looking and more youthful skin. It is powered by the new patented technology, PROPOLIFT complex, which is highly concentrated in propolis and vine polyphenols and fortified with plant-based collagen.