What is Expert Morning Collagen?Holland & Barrett Expert Morning Collagen is an advanced, high strength morning collagen containing clinically studied Verisol®, Lycobeads™ plus Vitamin C. Wake up and glow up with our energising morning collagen complex. This expert morning collagen can easily be included into your morning routine, by sprinkling onto your breakfast or by adding into your drink.Formulated with Clinically studied Verisol® & Lycobeads™ Energises Skin Reduces Fatigue Benefits of Expert Morning CollagenThis Expert Morning Collagen supplement is specially formulated to energise the skin. The combination of clinically studied ingredients encourage the skins natural UV defences, improves skin elasticity, and helps to reduce the appearance of wrinkles. What Makes it Expert?It can be difficult for people to keep up with the latest products and ingredients in health and wellness, so we wanted to do some of the hard work for you. We use the knowledge of our expert nutritionists to look at a range of scientific studies and bring together what we think are some of the most complete products we offer. The H&B Expert range is made up from products which include our most advanced ingredient formulas, and you won’t be able to find these anywhere else.We’ve carefully curated this formulation to include some of the most advanced ingredients that support skin health- Lycobeads™, Verisol® Collagen and Vitamin C.Lycobeads™ are made from a potent tomato extract which supports the skins natural UV defences. Lycobeads™ have been shown to significantly reduce the expression of damaging proteins (MMPs) when our skin is exposed to UV-A radiation (known as photoprotection). Exposure to UV rays is one of the leading causes of skin ageing. UVA are much longer in wavelength than UBV and penetrate deep into the skin, damaging collagen fibres. In response, our bodies produce too much elastin + metalloproteinases (MMP). MMPs job as enzymes is to help rebuild our collagen, but they often malfunction and break down collagen resulting in poorly rebuilt wrinkled skin. Though, it’s important to not rely on supplements alone to protect you from UV rays, you must still support your skin by wearing SPF in the sun. Clinically studied Verisol® helps to reduce the appearance of wrinkles and improve skin elasticity. Vitamin C supports the reduction of fatigue and provides antioxidant protection. Vitamin C is necessary for normal collagen synthesis and acts as an antioxidant. It is also essential for hydroxylation reactions, which are essential in crosslinking the collagen protein structure (giving collagen its firmness and elasticity). If you’d like to read more about our clinically studied ingredients, please follow the links below:https: www.lycored.com lycopene https: www.gelita.com en products collagen-peptides Verisol DirectionsExpert Morning Collagen is totally flavourless so it can be added to any breakfast drink or food. (If the red Lycobeads™ turn your drink or food pink, don’t worry, that’s just them releasing their phytonutrient goodness and it won’t affect flavour.) For drinks add 11g (approximately 4 heaped teaspoons) of powder then add 250ml of water or any hot or cold drink & stir well for 30 seconds. For food sprinkle 11g (approximately 4 heaped teaspoons) of powder on top of or stirred into your breakfast. Do not exceed stated dose. Sustainability Jar made from at least 80% recycled plastic. Please recycle jar and cap separately.