What is it?This Naturtint Ebony Black Permanent Hair Colour gives 100% grey coverage from the very first application, in a quick and easy to use, non-drip gel formula. With 92% naturally derived ingredients including plant and seed oils and extracts carefully chosen for their proven hair and scalp enhancing benefits - plus no ammonia. Every box includes a 50ml Quinoa Multi-Care Mask to lock in your new colour and nourish for several washes.Enriched With Natural Plant and Seed Oils Offers 100% Grey Coverage Works In Just 40 Minutes What Are the Benefits of This Hair Colour?Naturtint is committed to delivering naturally better hair colourants and has been at the forefront of reducing the amount of chemicals in hair colour and care, without compromising on results, for more than 30 years. As a brand, Naturtint pledges to create products that are good for you, good for your hair and good for our planet. Naturtint is now the first hair colour to be USDA Certified Biobased; the USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture. Biobased products are derived from plants and other renewable agricultural, marine, and forestry materials. Biobased products are cost-comparative, readily available and perform as well as their petroleum-containing counterparts. Easy to follow instructions help you achieve long lasting, naturally radiant colour and shine in just 40 minutes, plus every box contains a 50ml tube of Quinoa Multi-Care Mask to use immediately after application and to maintain your colour in the weeks following, with enough for up to 4 applications. This innovative mask is enriched with Quinoa, Organic Shea Butter and Baobab Proteins and is also available in a larger 150ml bottle as part of the Naturtint ‘Hair Food’ range of intensive hair masks.