Fructis introduces a strengthening shampoo for 10x stronger* hair from roots to tips that reduces hair-fall due to breakage. Our Vitamin & Strength shampoo is powered by a super duo of ingredients, a natural origin superfruit and powerful scientific actives: - Blood orange, one of the fruit the most concentrated in vitamins, to fortify hair fiber. - A multivitamins complex, Vitamin C derivative and Biotin, to strengthen hair from roots to tips. It’s proven! Hair is visibly healthier and stronger.