Head of Product, Advertising

Remote or Berlin, Germany
Product Management

We are looking for a Head of Product to kick-start Wolt’s Advertising Product Group in Helsinki, Berlin, or Stockholm (and we’re happy to consider pretty much any city in which Wolt has an operational footprint). This might be your chance to oversee one of the most exciting product areas at Wolt. Indeed, the Wolt Advertising Product Group will have the pretty awesome task to turn Wolt into the most attractive destination for advertisers (brands or merchants) seeking to connect with a highly engaged audience. As a matter of fact, Wolt welcomes millions of unique visitors to its apps and website each month, which convert into immediate purchases at a staggering rate (while we can’t share that number, we’re convinced that it’s industry-leading). Our secret ambition is to take this even further, and turn Wolt into the place where consumers come to find information about products and food they love and want delivered right away. Talk about an advertiser’s heaven! 

While Wolt is best known as a food delivery platform, we have been grazing on new (product) green fields over the last year. We have expanded our offering to cover verticals such as grocery, pharmacy, apparel - and so much more - on top of restaurant delivery. However, we want to remain the most lovable and easy to use Product around. It’s a daunting challenge, but we strive to maintain a high level of consistency across customer touch points, maintain a coherent product and design language, and make it mind-blowingly intuitive for Wolt customers to discover the products they want and get them delivered to them in as little as a few minutes. Building an advertising platform will therefore be complex, and may even seem at odds with this goal. But we know that it can be done, elegantly, and with a high dose of relevance and even subtlety. 

In a nutshell, this role is about shaping our vision for what a great Ads experience might be for Wolt users and partners, and then bringing it to life. We have no intent to sell our souls or do evil: user experience and content relevance will remain paramount to us. Additionally, we’ll want to make it incredibly easy for announcers (brands or merchants) to target users with highly relevant offers and campaigns. We can’t promise it will be simple, but it will be damn fun and ambitious (we might share a lot more about our ambitions if you apply, but for now just know that Wolt is the place where moonshots tend to hit their target with surprising regularity). 


The Head of Product, Wolt Advertising will hold a freakishly high impact role: after all, they’ll be part of a journey to create a whole new revenue stream at Wolt, owning the user-facing experience in our apps as well as the advertising platform used by announcers. We expect them to stand tall but humble. To succeed in this mission, the Head of Product, Wolt Advertising will be tasked with assembling a group of stunningly talented product folks. They’ll ensure that these Product Leads are thriving and equipped to operate at their best. And they’ll work closely with internal sales and strategy teams, as well as external partners, to ensure out-wordly product market fit and commercial success.  

In summary: the Head of Product, Wolt Advertising will be building, nurturing, inspiring, and serving a team of World-Class Product humans, while setting an ambitious vision for the team by keeping the pulse firmly on our customers (consumers, merchants and brands). We’ll expect him/her to demonstrate unparalleled attitude, ambition, and attention to details… with a massive dose of humility. 

If you are interested in making a big impact and building the cool and ambitious stuff that few believe can be done, all of this with a Wolt-grade obsession about user experience  - this role might be for you. It is no small feat, but it will be rewarding and fun.

Our humble expectations

You could come to this role from a multitude of different backgrounds, but ideally, you have 

  • Plenty of experience in a Product leadership capacity -  you know what it takes to develop a great product, as well as lead, develop, and nurture high performing teams of super cool, friendly, and talented humans

  • A mixture of analytical skills, a robust engineering understanding and world-class business acumen with the go-getter attitude of a "could-be start-up CEO." 

  • Experience in online advertising, including programmatic and contextual advertising

  • Expertise in how to work with and coach cross-functional teams, at least with designers, developers, data experts, and with engineering teams

  • Passionate about working with partners (internal and external) to build awesome advertising solutions

  • Flawless oral and written communication skills to senior executive audiences

  • Strong ability to influence and create buy-in for a bold vision

It may sound like we are looking for a unicorn (which we probably are), but we believe in unicorns - we are looking for the perfect fit to take our consumer products to the next level. If you think you might be the one, we are hoping to hear from you!

Our offering to you

Overall our product consists of a team of 300 people at Wolt, including 25 Product management experts, and 20 outstanding Product designers. We aim to build nothing less than the best-in-the-world product management team here at Wolt. 💯

You’ll get to work in a company culture where we take ownership beyond the obvious, do common things uncommonly well, we think big but stay humble, do right by people, we treat others kindly and justly, recognise that if we don’t learn, we won’t stay still but fall behind, and always  keep in mind that Luke was Yoda’s greatest achievement. Read more about how we work. 💙

Compensation is a combination of monthly pay and Wolt stock options. The latter makes it exceptionally easy to be excited about our company growing and doing well, as you'll own a piece of the pie. 🙌

Next steps

The position(s) will be filled as soon as we find the right fit, so make sure to apply as soon as possible! 

The compensation will be a negotiable combination of monthly pay and Wolt stock options. The latter makes it exceptionally easy to be excited about our company growing and doing well, as you'll own a piece of the pie. 

About Wolt

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Wolt works together with over 30,000 restaurant and retail partners as well as with over 60,000 courier partners across 23 countries and 210+ cities.

Our apps (iOS and Android) have the industry’s highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of seconds, in the customer’s own language.

We’ve raised more than €707M in financing from renowned U.S. and European based investors, such as ICONIQ Capital, Tiger Global, DST, Prosus, KKR, Coatue, 83North, Goldman Sachs, Highland Europe and EQT Ventures & EQT Growth, among others. We've also been fortunate enough to receive some appreciation and recognition for our hard work along the way: Apple selected Wolt’s app as their Editors' Choice, Wired named the company one of the "Hottest Startups in Europe," Forbes included our CEO Miki Kuusi on its 30-under-30 in Consumer Tech list, and the Nordic Startup Awards named Wolt Company of the Year.

In 2020, the Financial Times named us Europe’s second fastest growing company. We’re still expanding rapidly and are looking for more talented individuals to join us. If you are passionate about cutting-edge technology, great food, and making an impact in your city, then Wolt just might be for you.

Wolt is more than just a food and retail delivery operation – in fact we are built upon a solid foundation of state-of-the-art technology. Our internal tooling enables us to ramp up new cities efficiently and provide excellent customer service, our own logistics platform allows us to optimise our couriers' work to get you the food you want as fast as possible, and our restaurant platform allows restaurants to offer exciting food experiences for our customers in an optimal way.

We work in small teams with high ownership, with each team focusing on a key area of the Wolt product stack. Each and every one of our product team members has a say in where we are going and what solutions we implement. We work with a passion, but we haven't forgotten how to have fun along the way!

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