Head of User Incentives

Helsinki, Finland
HQ Marketing
Full-time

Are you an analytical strategic thinker that loves seeing a direct business impact from your actions? Do you have marketing/growth related experience? If this sounds like you, then we’d love to chat!

Role Background

Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics, to 23 countries across Europe and Asia today. And we’re just getting started. 

Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to maximise ROI from our marketing investments across for each of our 20+ markets.

Our Central Marketing team has focused heavily on building world-class performance marketing expertise, and have worked on defining how to best continue developing ourselves to ensure that we are facilitating fast-growth across our new and existing markets. And now we are searching for a Head of User Incentives to take ownership of our eight-figure user incentives budget Woltwide.

As the Head of User incentives, you will own the strategy and drive the execution of credits, free deliveries and specials/deals. Incentives are a significant part of our marketing investment and can be in the form of specific marketing campaigns, our referral program, restaurant promotions and the like. So we are looking for a new analytical colleague to join us and lead the way to ensure efficient marketing investments.

What you’ll be doing 

  • Mapping and maintaining the understanding of interlinkages between different types of incentives, such as user credits, free deliveries and specials

  • Defining Woltwide incentive usage strategies and adapting them to country specific needs

  • Forecasting and long-term planning of incentive investments and their impact to the P&L

  • Developing and maintaining the understanding of how to optimize incentives based on competitor actions and campaigns

  • Ensuring the implementation of the incentive strategies in the markets

  • Defining incentive usage targets and performance KPIs to maximise efficiency

  • Coordinating with other teams to optimize the way incentives should be communicated within marketing

Our humble expectations

  • 5+ years of analytical work within similar industries, with pricing and incentives experience as a bonus

  • A background of e-commerce, digital marketing or apps is preferred

  • Experience in forecasting, financial planning & budget allocation

  • Analytical approach when using data to design, develop and execute incentives strategies

  • Tech savvy and experienced with online analytic tools

  • Ability to really own a project, work independently and ask for guidance when needed

  • Prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done

  • Fluent in English

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

If you have any further questions about the position, you can turn to:

Marko Pavicevic, Talent Acquisition Partner - ta-hq@wolt.com

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

About Wolt

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Wolt works together with over 30,000 restaurant and retail partners as well as with over 60,000 courier partners across 23 countries and 129 cities.

Our apps (iOS and Android) have the industry’s highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of seconds, in the customer’s own language.

We’ve raised more than €707M in financing from renowned U.S. and European based investors, such as ICONIQ Capital, Tiger Global, DST, Prosus, KKR, Coatue, 83North, Goldman Sachs, Highland Europe and EQT Ventures & EQT Growth, among others.

We've also been fortunate enough to receive some appreciation and recognition for our hard work along the way: Apple selected Wolt’s app as their Editors' Choice, Wired named the company one of the "Hottest Startups in Europe," Forbes included our CEO Miki Kuusi on its 30-under-30 in Consumer Tech list, and the Nordic Startup Awards named Wolt Company of the Year.
In 2020, the Financial Times named us Europe’s second fastest growing company. We’re still expanding rapidly and are looking for more talented individuals to join us. If you are passionate about cutting-edge technology, great food, and making an impact in your city, then Wolt just might be for you.

Apply now

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