Performance Marketing Specialist/Manager

Berlin, Germany
HQ Marketing
Full-time

Are you an experienced performance marketer with strong analytical skills? Do you have a passionate for owning all paid channels for both mobile and web? If this sounds like you, we'd love to chat!

Role background

In Wolt, the Central Online Marketing is the force who drives acquisition, retention and engagement for both new and existing customers as well as our courier partners from market to market. With our strategic mindsets, we guide our local marketing teams on anything and everything from using the right channels and best practices to long-term engagement strategies.

Our 10-person Online Marketing team currently consists of user acquisition specialists, marketing designers and data scientists. The people in our team are experts in both digital marketing and analytics, however we are now at a point where we need a top individual to build out our entire marketing automation function.

What you'll be doing

  • Design, manage, implement, and execute user acquisition strategies
  • Implement, manage and optimise marketing campaigns on both Web & Mobile across Facebook, Google, Snap, Ad Networks as well as Programmatic
  • Work closely with other members of the Marketing team across all regions; Finland and International
  • Work towards clear marketing KPIs such as ROI, CAC & LTV
  • Manage stakeholder interests and provide ongoing feedback / reporting analysis
  • Identify top performing mobile marketing partners and build strong relationships
  • Proactively do continuous A-B testing strategies and performance analysis in order to optimize the channel performance
  • Implement & Troubleshoot attribution/ tracking issues

Our humble expectations

  • A proven track record in Web & Mobile User Acquisition
  • You have a background from gaming/tech/app/mobile industry and specific experiences in some subset of Facebook, Google & Programmatic
  • 2+ years of hands-on experience with Facebook marketing (either on Ad Manager or FMP), managing & scaling your own budget, in mobile or E-commerce industry
  • Demonstrated ability to effectively manage and optimize a monthly multi-million dollar acquisition budgets and doing in-house media buying 
  • Solid experience working with web & mobile tracking 
  • Detail-oriented with the ability to work independently and manage multiple projects
  • Intermediate to advanced knowledge in Microsoft Excel/ Google Sheets (e.g vlookup, pivot etc.)
  • A passionate and organized self-starter, who doesn’t accept the status quo, but always seeks to improve and automate workflows in order to increase performance. 
  • Excellent written and verbal communication skills in English - any other language is a plus.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary, you will also be eligible for our stock option plan. In addition, we are also offering relocation to our HQ in Helsinki for this role :)

If you have any further questions about the position, you can send your enquiries to:

Marko Pavicevic, Talent Acquisition Partner - ta-hq@wolt.com

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

About Wolt

Wolt is a Finnish technology company and we're best known for our delivery platform. On our mobile apps or website, customers can order their favorite meals from our restaurant partners – or other items from our grocery and retail partners – to either pick up their order or have it delivered by our courier partners. 

We're currently active in 23 countries and more than 120 cities, servicing over 8 million customers. Our apps (iOS and Android) have the industry's highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of seconds, in the customer's own language. 

We've raised €267M in financing from renowned U.S. and European based investors, such as ICONIQ Capital, 83North, EQT Ventures, Highland Europe,  and Goldman Sachs Growth Equity and Lukasz Gadowski (founder of Delivery Hero). We've also been fortunate enough to receive some appreciation and recognition for our hard work along the way: Apple selected Wolt's app as their Editors' Choice, Wired named the company one of the "Hottest Startups in Europe," Forbes included our CEO Miki Kuusi on its 30-under-30 in Consumer Tech list, and the Nordic Startup Awards named Wolt Company of the Year. In 2020 we were recognized as Europe's most promising startup as part of Adyen and TNW's #Tech5 competition, and as the fastest growing tech company in Europe by the Financial Times.

Wolt is more than just a food and retail delivery operation – in fact we are built upon a solid foundation of state-of-the-art technology. Our internal tooling enables us to ramp up new cities efficiently and provide excellent customer service, our own logistics platform allows us to optimise our couriers' work to get you the food you want as fast as possible, and our restaurant platform allows restaurants to offer exciting food experiences for our customers in an optimal way.

We work in small teams with high ownership, with each team focusing on a key area of the Wolt product stack. Each and every one of our product team members has a say in where we are going and what solutions we implement. We work with a passion, but we haven't forgotten how to have fun along the way!

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