Cuddly soft toy - salty sam features a soft velour body that's ideal for cuddling and encourage tactile stimulation. With lots to see, hear and touch your baby will never get bored! Baby sensory toy - this baby soft toy features surprise crinkle sounds and interesting textures, squeaking tentacles, a chime, a peekaboo mirror... Salty sam is packed with features to stimulate all your baby's senses! Baby pram toy - this highly versatile octopus toy for newborn babies comes with a ring that can be attached to any type of pram, pushchair, stroller or cot, as well as a car seat or to your baby's play mat your baby's best companion - salty sam will lead your baby's learning journey, from discovering new colours and patterns as baby to triggering sounds, face recognition and cause and effect as toddler made by lamaze - all our baby toys are created through dedicated research with the help of development experts specialising in sensory play to encourage those moments of wonder and create that spark of development