Escape into a joy-fuelled fantasy land with Gucci Flora. Evolving into a new delicious Eau de Parfum, a floral yet delicately sweet scent, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy.
Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more.