Established in 1974, we believe in harnessing the power of nature without harming it in the process. Our products are made in the UK using the highest quality ingredients, with 100% natural fragrance - and they work beautifully. Silicone, Paraben, SLS and SLES free Fragrance free and free from essential oils This wonderfully pure and simple unscented shampoo is gentle, making it ideal for those with sensitive skin or a sensitive scalp.Vegan Society approved and cruelty-free, in a fully recycled and recyclable bottle.